AI for Strategic Management Excellence

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About Course

In today’s competitive business environment, decision-making is increasingly driven by data. Artificial Intelligence (AI) is transforming management by enabling smarter marketing, faster operations, efficient HR practices, and accurate financial forecasting. This course will give students exposure to how AI is applied in business management, helping them bridge the gap between academics and industry practices.

Objectives of the Program

The program aims to:

  • To provide an overview of AI in business and management.
  • To demonstrate how AI helps in marketing, HR, operations, and finance.
  • To develop analytical and problem-solving skills in management students.
  • To prepare students for AI-driven careers in business and consulting.

Module

        Key Topics

Module 1: Introduction to AI in Management

  • Business intelligence vs AI
  • Role of AI in gaining competitive advantage

Module 2: Marketing & Customer Insights

  • Predictive analytics in marketing
  • AI for customer segmentation & personalized marketing

Module 3: Operations & HR Management

  • AI in supply chain optimization
  • AI in recruitment, employee performance & productivity

Module 4: Decision-Making & Risk Management

  • AI in financial forecasting
  • Risk analysis with machine learning

Module 5: Case Studies & Mini-Project

  • Global leaders using AI in management (Amazon, Tesla, Indian firms)
  • Group activity: Pitch an AI-based business solution
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What Will You Learn?

  • By the end of this program, participants will:
  • • Understand AI’s role in business management.
  • • Learn to connect classroom theory with real-world corporate practices.
  • • Gain exposure to tools and analytics platforms.
  • • Be able to conceptualize AI-based solutions for management problems.

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